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Top 10 Top Social Media Platforms in 2023


Social media platforms help you increase brand awareness and reach, engage with your audience, and gather valuable customer and competitor insights.

And these days, there are tons of platforms to choose from. Which ones are worth focusing on?

You’re about to find out. See below for the 10 top social media platforms in the world by monthly active users. And how to use them for your business.

1. Facebook. 2.9 billion.

Meta Platforms, Inc., doing business as Meta and formerly named Facebook, Inc., and TheFacebook, Inc., is an American multinational technology conglomerate based in Menlo Park, California. The company owns Facebook, Instagram, and WhatsApp, among other products and services.Stock price: META (NASDAQ) US$136,98 +0,27 (+0,20%)
13 Jan, 16:00 GMT-5 – Disclaimer
CEO: Mark Zuckerberg (Jul 2004–)
Headquarters: Menlo Park, California, United States
Revenue: 85,96 billion USD (2020)
CTO: Andrew Bosworth
Founders: Mark Zuckerberg, Andrew McCollum, Chris Hughes, Eduardo Saverin, Dustin Moskovitz
Founded: February 2004, Cambridge, Massachusetts, United States
Subsidiaries: WhatsApp, Giphy, Novi Financial, Inc., MORE

2. YouTube. 2.56 billion.

YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search.Founders: Jawed Karim, Chad Hurley, Steve Chen
Parent organization: Google
Headquarters: San Bruno, California, United States
Revenue: 28,84 billion USD
Founded: 14 February 2005, San Mateo, California, United States
CEO: Susan Wojcicki (05 Feb 2014–)

3. WhatsApp. 2 billion

WhatsApp is an internationally available freeware, cross-platform, centralized instant messaging and voice-over-IP service owned by American company Meta Platforms. It allows users to send text and voice messages, make voice and video calls, and share images, documents, user locations, and other content.Initial release date: January 2009
Windows: 2.2226.6 / 1 August 2022; 5 months ago
iOS: 22.13.74 / 27 June 2022; 6 months ago
Programming language: Erlang
Original author: WhatsApp, Meta, Jan Koum

4. Instagram. 1.47 billion

Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Wikipedia
Size: 231.3 MB (iOS); 50.22 MB (Android); 50.3 MB (Fire OS)
Initial release: October 6, 2010; 12 years ago
Developer(s): Meta Platforms
Available in: 32 languages

5. WeChat. 1.26 billion.

WeChat is a Chinese instant messaging, social media, and mobile payment app developed by Tencent. First released in 2011, it became the world’s largest standalone mobile app in 2018, with over 1 billion monthly active users.Initial release date: 21 January 2011
Available in: 17 languages
Operating system: Android, HarmonyOS(for watch and bands), iOS, macOS, Windows
Programming language: JavaScript
Developer: Tencent, Allen Zhang

6. TikTok. 1 billion.

TikTok, deployed in China as Douyin, is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.Initial release date: September 2016
Available in: 40 languages
Predecessor: musical.ly
Stable release: 26.4.1 / 8 October 2022
Programming languages: Python, Java, Swift, C

8. Facebook Messenger. 988 million

Messenger is a proprietary instant messaging app and platform developed by Meta Platforms. Originally developed as Facebook Chat in 2008, the company revamped its messaging service in 2010, released standalone iOS and Android apps in 2011, and released standalone Facebook Portal hardware for Messenger calling in 2018Initial release date: 9 August 2011
Size: 53.33 MB (Android); 124.1 MB (iOS); 169.4 MB (Windows 10 and Windows 11); 91.3 MB (macOS)
Available in: 111 languages
Original author: Meta, Insurify
Programming languages: JavaScript, C++, Erlang, PHP
Developer: Meta, Insurify

9. Douyin. 600 million

TikTok, deployed in China as Douyin, is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutesInitial release date: September 2016
Available in: 40 languages
Predecessor: musical.ly
Stable release: 26.4.1 / 8 October 2022
Programming languages: Python, Java, Swift, C

10. Weibo 573 million

Sina Weibo is a Chinese microblogging website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users as of Q1 2022. Website: http://hk.weibo.com/, http://my.weibo.com/, MORE
Alexa rank: 18
Current status: Active
Owners: Sina Corporation
Launched: 14 August 2009
Available in: Chinese, English Language

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