Since the beginning of 2020, technology has really come into its own. With technology being our only way to communicate, brands had to step up to make this communication not only possible, but seamless too. In fact, the global information technology market grew from $8,384.32 billion in 2021 to $9,358.51 billion in 2022 and is expected to reach $13,818.98 billion by 2026.
“Hyper-personalisation was a big focus this year, across all technology platforms and appliances, from TVs and smart phones to fridges and sound systems. This was made possible through AI-driven applications for a better consumer experience,” explains Jaco Joubert, SKYWORTH brand manager.
When it comes to TVs, AI continues to bring excitement with TVs getting smarter and working more efficiently with heightened viewing experiences. “AI is only getting more advanced, plus there are number of other technological advancements we can look forward to come the new year.”
Joubert highlights these below:
1. Advanced Artificial Intelligence – AI’s present-day tasks of enabling computers, and in SKYWORTH’s case, TVS, to read, see, listen, speak, and even record, will help AI become a technology that no longer needs human intervention to aid its learning. It has significantly taken over the control of our lives, and it doesn’t seem to be slowing down anytime soon. In 2023, it is predicted that new tools and powers of AI will emerge.
2. Synthetic content – The new AI technology that is predicted to arrive in 2023 exceptionally creative. Just like artists or musicians, who create their original pieces and introduce them to the world, the new creative AI will be able to do this. AI will create original and unique images, sounds, music, and even information that has not been made before. It will use natural language algorithms that will allow the AI to recognise and resemble human communications. With this AI power, you can simply use your digital avatar to do all the talking and communicating for you without having to write or say anything.
3. Metaverse, the future of the Internet – Metaverse is one of the latest technological advancements to come out of 2022 and is said to rise into the new year. Typically, it is explained as the immersive digital world. The metaverse hype was created in 2021 when Mark Zuckerberg included the concept in social media. Then many businesses around the globe started to explore their own versions of the outposts in the metaverse to be a part of this innovation. Even though today, this outpost building is limited to large organisations and multi-million businesses, it is predicted that in 2023 the concept will be adopted by small businesses too.
4. Smart glasses – While the invention has already happened, and there are a few pieces that you can find around the world, the technology is now accelerating. These glasses will have everything from speakers to microphones to screens. All you need to do is connect them to your smartphone via Bluetooth and use them to answer calls, listen to music, etc. Plus, they come with built-in cameras allowing you to capture pictures and record videos as you’re seeing them.
5. IoT (Internet of Things), the ultimate digital world – In 2023, the ultimate digital world is the most important technology you need to be prepared for. You will be able to create anything in the physical world through the digital metaverse and influence your real-life experiences. The Internet of Things is referred to as a technology where it’s all connected – you can connect every technology together and control them with just one remote.